Trying to introduce a new product to the world is an interesting and challenging exercise. People naturally connect with anything “new” with a degree of suspicion. Why is it new? Why hasn’t it been done before? How much does it cost? What is new about it? Does it work? Where can I get it? What if it breaks? How well is it made? Does anyone else have one?
Yes, there are a flood of legitimate questions to consider; and unfortunately often times there is a fair bit of half-truth, hyperbola, and out-right lies to filter through in the marketing message presented.
So what can an entrepreneur do? This article is an attempt to step beyond the norm, and openly present our case for an appeal to assist with the bringing of a high quality product to the marketplace. In the case of BlowMeCool, it is a simple product with a simple purpose (instantly deliver a soothing stream of air on demand) which addresses the needs of a very wide audience with a very definite requirement. We decided to focus our marketing efforts on women who are experiencing hot flashes because cooling during a hot flash is a hard-core definite need if ever there was one (when you have them you will understand better).
Of course, our mini-fan product benefits people with many other cooling requirements most notably: after cancer and other medical treatments, after dance, yoga, or exercise, in large crowded areas, even cooling coffee, drying nail polish or redirecting bad or germ laden air. Nevertheless, reaching these market segments with a message that might connect has its own challenges, along with new costs – we decided to focus our efforts.
Fortunately, a growing number of women who are early adopter thought leaders in the women’s health and well-being industry have embraced the product. However, in order to truly make a business of it and deliver new product features (provide a way to angle it up from a desk) and new colours (Fuchsia and Black are leading in the Poll) much more embracing of the BlowMeCool product needs to be done.
Our launch of the Micro-Distributor program is a response to what has been happening naturally as women show the mini-fan to friends and family. It addresses the “real cost” psychological hurdle centered on trying to sell a $20 product on-line when the shipping cost for a single unit is $8 to $9. Interestingly, due to BlowMeCool’s small size and weight, the cost to ship 8 units is only $17. We hope that the new Micro-Distributor program encourages women around the world do more embracing of our product. It offers an easy way for women to pool orders and save money. Check it out!
On another note, one of my biggest hopes is that a woman of the Muslim faith will introduce our BlowMeCool mini-fan to women who wear a Burka. If ever there is a real need for a soothing flow of air, it would be when dressed in a Burka. Our mini-fan can operate quietly in a confined space, and it has a small hole to attach a lanyard or necklace. This means that it could operate perfectly to deliver a soothing stream of air while hanging around the neck underneath a Burka.
In our busy world with too much information, a good product such as BlowMeCool can easily get lost in the noise of big dollar marketing. Nevertheless, we hope that women will respond with a vote of confidence and a few dollars to buy a BlowMeCool. And so again, “Let Me Introduce You To BlowMeCool” a product that does just what the name suggests.